Micropigmentation, also known as permanent makeup, cosmetic tattooing or dermagraphics, is a method of applying pigment into the dermal layer of the skin to complement facial features by enhancing the eyebrows, lashes, and lips.  These treatments can also be used to minimize wrinkles, improve the appearance of scars and correct uneven pigmentation of the skin. 

People typically choose permanent makeup either because they have physical limitations that make applying makeup difficult, have allergies to cosmetics, want to correct facial asymmetries, are active or sport enthusiasts, have suffered hair loss, or simply as a way to save precious time.

La Facade Permanent Makeup procedures are practiced under strict sanitation and sterilization rules and regulations, taking great care to develop procedures for monitoring quality controls with respect to infectious disease with the use of disposable, and "one use" equipment.

Definition:  fa·cade (plural fa·cades) or fa·çade (plural fa·çades): the face of a structure, especially the principal or front face showing its most prominent architectural features, the way something or somebody appears on the surface 
[Mid-17th century. < French< face, after Italian facciata]